Perhaps you run your own small business or maybe you’re a part of a larger organization. Whatever the case may be, there’s a good chance that you have writing needs. You need someone to rework the content on your company website so customers have a better idea of what to expect. You need someone to write press releases to announce your new products and services to the world. You need someone to keep your blog updated with informative and entertaining articles.
But maybe you don’t need to hire a freelance writer to do it for you.
1. You Have Too Much Free Time
Crafting together just the right words to fit just the right purpose can be quite the time-consuming task. The good news is that you’re not really doing much of anything else, because you don’t have to worry about administration, marketing, sales, accounting, logistics or product development. With all this extra time on your hands, you can surely dedicate days on end to write that press release, right?
2. You Have Nothing to Sell or Promote
Sure, you may be open for business, but you’re not actually interested in selling anything to anyone or making any money. Why would you bother hiring a freelance writer to update your company blog if you have no interest in engaging with your readers and customers anyhow?
3. You Have Too Much Extra Money
That must be a nice problem to have. When you have access to a near limitless supply of funds, you can easily hire as many in-house writers and editors that you need, even if they spend many of those hours doing not much at all. Yes, it is true that hiring freelancers on an as-needed basis saves you money in the long run, but that’s of no interest to you.
4. You Don’t Care How Customers See You
Have you ever gone to the website of a competitor and found that it is filled with all sorts of grammatical errors and spelling mistakes? This “chipped coffee cup” syndrome can reflect poorly on how that company treats other aspects of its business, turning customers away as a result. As careful as you may be, you might make the same mistakes and give off the same bad impression. A professional writer can avoid these sorts of problems, but maintaining a positive company image doesn’t matter to you.
5. You Specialize in Writing Yourself
Great chefs can open great restaurants, but only when they get the support of folks who are similarly excellent at customer service, marketing, and all the other aspects that go into building a successful eatery. And no matter what sort of business you may have, it’s a great thing you are a fantastic writer yourself and choosing the right words comes very easily to you.
OK, You Totally DO Need a Freelance Writer
Of course, I am just being a little snarky with today’s post. There are a lot of misconceptions when it comes to hiring a freelance writer and I have encountered the above “excuses” in several forms over the years.
Naturally, I can’t expect every business and every company to have a consistent need for a freelancer, but you are best advised not to scoff at the option when the need does arise. It could save you tons of time and money, helping to develop greater mutual success for years to come.
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