If you were following me on Twitter over the weekend, you may have noticed the somewhat quiet launch of a new MichaelKwan.com design. Up until now, that root domain would point toward my main freelance writing business and then this blog would be located at btr.michaelkwan.com. Beyond the Rhetoric is staying where it is, but my freelance business has been moved to writing.michaelkwan.com. So, what’s going on with the main domain?
Whatever you want to call it, the new page serves as a “directory” of where you can find me online. The two highlighted links are to my freelance writing services and to Beyond the Rhetoric. Below that are links to some of my online profiles: Twitter, Facebook, Flickr, and YouTube. There’s also a link to contact me, which currently points toward the BTR contact form.
The introduction of an online business card design for MichaelKwan.com is yet another way that I can simultaneously separate myself from the pack and provide for an easier navigational experience. People who want to see what I’m doing can go to MichaelKwan.com, choosing to check out my Flickr photostream, my blog posts, or my freelance services without having to bookmark all of these page separately. My current business card design fits in with the overall aesthetic of my online business card, giving a good sense of consistency for my brand.
What do you guys think? Any positive feedback or constructive criticism?