Tag: marketing
What Freelancers Can Learn from “Weird Al” Yankovic
Amish Paradise. Smells Like Nirvana. White and Nerdy. Gump. “Weird Al” Yankovic has...
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What’s Up Wednesdays: Putting in Work
You may know Stephen Fung from the work that he does with Futurelooks, but he’s also an...
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Don’t Buy and Sell Your Business Like Old Furniture
The world of commerce is based on the relatively simple principle of buying and selling things. I...
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Wedge and Pry Technique to Getting Clients
One of the biggest challenges that you will face in your freelance career, particularly early on,...
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Is Long-Term Viability Really That Important?
On the television show Dragons’ Den (the American version is called Shark Tank),...
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Should Freelancers Offer Referral Bonuses?
Refer a friend. You see this kind of program implemented by all kinds of different businesses. If...
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Are We Really Running Out of Brand Names?
There are many words in the English language and new words are being created all the time....
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Mitigating Company Mentions as a Freelancer
As a freelance writer who also happens to own a personal blog, I oftentimes find myself treading...
Read MoreWhat’s Up Wednesdays: Lattes and Donkeys
Every Wednesday, I link out to some interesting blog posts that I found in the preceding week. Sometimes, these speedlink sessions encompass a theme, whereas other times — like today — the posts come from a variety...
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The Real Price of Free Products
This is a little pet peeve of mine among people who can’t resist every sale that they...
Read MoreThe Free Side of Freelance Writing
Today’s blog post was partly inspired by the talk given by Raul Pacheco during Freelance Camp Vancouver back in May. He reminded everyone that freelancing is not free and, at some point, you have to decide to stop working...
Read MoreEffective Use of Promotional Products
Whether you’re a freelance writer like me or you run some other kind of business, it’s important to consider the different marketing strategies that you can utilize to garner interest and attract new clients. I find...
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About
Hi, I'm Michael. By day, I'm a writer and editor. By night, I'm still a writer and editor. I'm also an engaged work-at-home dad, a voracious foodie, an avid traveler, and a thinker who thinks he might be thinking too much. Beyond the Rhetoric is a reflection of my eclectic life, fueled by caffeine and Wi-Fi.
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