Too much iPhone coverage, not enough iPhone usefulness.

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Have you been caught up in the Apple hype? Do you think that the iPhone is the be-all and end-all?

<rant> Seriously, as much as the iPhone has going for it in terms of unlimited data plans, Google Maps, multi-touch displays, and svelte outward appearances, it will never be enough to live up to all this crazy hype. The marketing machine has gone completely out of control and the irony of it all is that Apple paid for very little of this advertising: so many tech blogs, Apple fanboy sites, and random blogs have talked about the iPhone for the past few months on their behalf. And I’m just as guilty as anyone else for building up this hype… I’ve written a lot of iPhone stuff for Mobile Magazine. I’m not saying that the iPhone is a bad phone, per se, but it will never be enough. </rant>

And now a word from iPhree.