Beyond the Rhetoric

“When I look at the net, I don’t see a goalie.” As with so many other people around my age group in Vancouver, I fell in love with the game of hockey during the 1993-94 NHL season. This was when the Vancouver Canucks went on one of the most epic playoff runs in franchise history, [...]

It’s been exactly one week since the Vancouver Canucks lost to the Boston Bruins in game 7 of the Stanley Cup Finals. It’s been exactly one week since downtown Vancouver was brought to ruins. Now, we can look back at the riot with sober eyes and give it the proper retrospective. Normally, I only offer [...]

“Even though I was always one of the smallest kids on my hockey team growing up, I never stopped dreaming about playing in the NHL, so having the ability to live out that dream was unbelievable. I certainly hope that kids who are also small in stature but not in heart will look at me [...]

As you may have heard, the Vancouver Canucks won last night. That brings them to the Western Conference finals for the first time since the storied 1994 Stanley Cup playoff run and this city is positively electric as a result. This got me thinking, though, about something from a marketing and branding perspective. A trend [...]

“I found out the dynamics of that Jennings just a little while ago and obviously it was a big thing for Roberto for us to give Schneids his 25 starts…. He came to see us. He wanted that because Schneids has been a big part of this team. He’s got 16 wins this year and [...]