Beyond the Rhetoric

 
 
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Posts Tagged ‘publishing’

Fact and Feeling: The Province as a Tabloid

June 3rd, 2010

Some people will say it’s nothing more than a simple matter of semantics, but I feel that connotation can go a very long way in how a company or brand is perceived by the product. Your choice of words can really determine whether you’ll be a major success or an epic failure. The reason why [...]