Beyond the Rhetoric

As most business owners are aware, the reputation a company develops in the real world can have a very big impact on sales. The business that has safe and useful products, excellent customer service, and a history of social responsibility can become a pillar of the community, trusted and patronized by a fair portion of [...]

“We’ve heard that a million monkeys at a million keyboards could produce the complete works of Shakespeare; now, thanks to the Internet, we know that is not true.” The Internet, like so many other of man’s great creations, can be used for good or it can be used for evil. You can use a knife [...]

As a freelance writer, you know how important it is to communicate with prospects and clients on a daily basis. From phone calls to in-person meetings to email, there are many ways to get in touch and stay in touch. What is your preferred method? For most freelance writers, email is the preferred method of [...]

Every Wednesday, I share five interesting blog posts that I found around the Internet. Last week, we looked at some awkward professionalism. This week, we consider souvenirs, tough decisions and the Internet. We start off with Trent Hamm who is encouraging us to avoid typical souvenirs when traveling. I’m guilty of picking up kitschy picture [...]

While some of the people on the list of Top Thinkers for the month of November 2012 are people who also appeared in October’s list, there are a few notable differences too, including one newcomer. It’s great to see when the Beyond the Rhetoric community is growing and reaching new audiences. If you want to [...]