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Posts Tagged ‘marketing’

What’s Up Wednesdays: Lattes and Donkeys

July 28th, 2010

Every Wednesday, I link out to some interesting blog posts that I found in the preceding week. Sometimes, these speedlink sessions encompass a theme, whereas other times — like today — the posts come from a variety of different subjects and topics. If you have something to share, feel free to let me know! Darren [...]

The Real Price of Free Products

July 16th, 2010

This is a little pet peeve of mine among people who can’t resist every sale that they encounter. They’ll see a sign that says they get a “free gift” with purchase and they jump all over this “fantastic” promotion. After all, it is a “free” gift, right? No, not at all. It’s not free. You’re [...]

The Free Side of Freelance Writing

July 8th, 2010

Today’s blog post was partly inspired by the talk given by Raul Pacheco during Freelance Camp Vancouver back in May. He reminded everyone that freelancing is not free and, at some point, you have to decide to stop working for free. Surely, you’ve seen the listings offering writing “opportunities” in exchange for “exposure” and the [...]

Effective Use of Promotional Products

February 19th, 2010

Whether you’re a freelance writer like me or you run some other kind of business, it’s important to consider the different marketing strategies that you can utilize to garner interest and attract new clients. I find that the majority of my business comes from referrals and word-of-mouse marketing. This includes contests that I run here [...]

Preparing for Super Bowl Commercials

February 4th, 2010

The day will soon be upon us. While there is certainly a lot of attention being paid to the New Orleans Saints and the Indianapolis Colts for Super Bowl XLIV, there is a lot of attention paid to what happens between snaps too. There’s a lot of money to be spent (and made) with Super [...]