Beyond the Rhetoric

One of the biggest challenges that you will face in your freelance career, particularly early on, is attracting and securing your clients. It’s also a challenge that will follow you throughout your career as, for better or for worse, many clients are not going to be around forever. There is a natural churn, and as [...]

On the television show Dragons’ Den (the American version is called Shark Tank), entrepreneurs approach a group of investors, hoping that they can get some cash for a portion of their business. These investors (referred to as dragons/sharks) watch the presentation given by the entrepreneur and then they pepper them with questions about why they [...]

Refer a friend. You see this kind of program implemented by all kinds of different businesses. If you send a friend our way, we’ll send a happy bonus your way. It’s how it works with banks, realtors, and all kinds of other professional services. Should freelance writing, freelance web design, freelance consulting, and freelance search [...]

There are many words in the English language and new words are being created all the time. That’s why I find it a little curious that it seems like, more and more, the marketing people are starting to run out of words to use for their products. Surely, you can find a number of examples [...]

As a freelance writer who also happens to own a personal blog, I oftentimes find myself treading the increasingly narrow path between my professional life and my personal life. Some of my best clients also happen to be among my best friends, both online and offline. As such, I am very cognizant about how I [...]