Beyond the Rhetoric

When it comes to running a successful business, you are oftentimes asked about your unique selling proposition. Sometimes called a unique selling point, the USP is what sets your product or service apart from the competition. It gives the customer a reason to choose you and not the other guy. As such, it sounds reasonable [...]

Every Wednesday, I share some posts from around the Internet that I thought were worth sharing. This is my way of giving back to the online community, so if you want some free link love, hit me up on Twitter on Tuesdays, as I usually put a call out for submissions. Let’s see what I [...]

Before we get down to the usual Wednesday speedlink, I just want to throw out a quick reminder that there are only a few days left in my CES swag giveaway. Make sure you get in your entries before the end of the month if you want to be eligible to win one of the [...]

Every Wednesday, I gather up some blog posts that piqued my interest in the preceding week and then I share these posts with the Beyond the Rhetoric community. The Internet is a vast and overwhelming place, so I think it’s good to get a little direction from time to time as to what you should [...]

The following is a guest post by Dona Collins. The opinions expressed are wholly her own and do not necessarily represent those of Michael Kwan or Beyond the Rhetoric. An old saying goes like this: “What you don’t know won’t hurt you.” What follows is the corollary to that supposition. The cost of advanced education [...]