Beyond the Rhetoric

Your perception dictates your reality. It’s absolutely true that one man’s trash is another man’s treasure and you very much find this concept at play when it comes to the kinds of things that people eat. Some folks love sushi, while others cringe at the idea of consuming raw fish. Part of this has to [...]

As you may have heard, the Vancouver Canucks won last night. That brings them to the Western Conference finals for the first time since the storied 1994 Stanley Cup playoff run and this city is positively electric as a result. This got me thinking, though, about something from a marketing and branding perspective. A trend [...]

For most intents and purposes, saving a dollar is almost as good as earning an extra dollar. The dollar that you save can then be put toward buying something else or saving up for a larger goal. However, there are some instances where saving that dollar isn’t really worth it. For example, if you have [...]

Some people will say it’s nothing more than a simple matter of semantics, but I feel that connotation can go a very long way in how a company or brand is perceived by the product. Your choice of words can really determine whether you’ll be a major success or an epic failure. The reason why [...]

This has been quite a long time in the making and it’s still a work in progress, but it’s about time that I let this little project break cover and enter the online world for real. As you may recall, I worked with Matt Freedman to create a whole new look for this blog. Part [...]