Beyond the Rhetoric

For most intents and purposes, saving a dollar is almost as good as earning an extra dollar. The dollar that you save can then be put toward buying something else or saving up for a larger goal. However, there are some instances where saving that dollar isn’t really worth it. For example, if you have [...]

You know, it feels like almost yesterday that I “celebrated” turning a quarter century. In a blink of an eye, we find ourselves a full three years later with my birthday coming up early next week. I’d like to think that I’m a little smarter and a little wiser… and I know I have the [...]

This is the usual kind of trade show that I’ve been attending these last few years. I can usually be found at CES for consumer electronics, Computex for new computer gadgetry, E3 for video games, and so on. However, one of my little known interests is in the area of interior decor and home renovation. [...]

This is a little pet peeve of mine among people who can’t resist every sale that they encounter. They’ll see a sign that says they get a “free gift” with purchase and they jump all over this “fantastic” promotion. After all, it is a “free” gift, right? No, not at all. It’s not free. You’re [...]

Some people will say it’s nothing more than a simple matter of semantics, but I feel that connotation can go a very long way in how a company or brand is perceived by the product. Your choice of words can really determine whether you’ll be a major success or an epic failure. The reason why [...]