Beyond the Rhetoric


Archive for the ‘Marketplace’ Category

I’m a Fashion Blogger Now? (SKYE Footwear)

November 21st, 2016

From a professional and marketing context, I understand that it is usually in your best interest to approach a very specific niche. This is true if you want to have a successful YouTube channel, just as it is true if you want to have a successful mindset. But that comes from a commercial mindset, which […]

The Best Gift

October 28th, 2016

You see the overwhelming joy in his eyes? When you’re a kid, getting presents on your birthday or Christmas was a pretty big deal. That’s because you have practically no buying power, no real money of your own to spend on anything. As adults, that fades. Assuming you’re in reasonably good financial shape, you can […]

Make It Vancouver: A Revolution of Unique Handmade Items

April 26th, 2016

Perhaps your dear grandmother used to crochet mittens and scarves for you and your siblings. Maybe your Uncle Jack labored for weeks in his woodworking shop to build a special toy chest, just for you. Tapping into that same sense of meticulous care and attention to detail, Make It Vancouver filled the PNE Forum this […]

Test Drive: 2016 Lincoln MKC Luxury SUV

April 18th, 2016

The compact SUV market continues to grow, particularly among young families in Canada. Long gone are the days of the old family station wagon and many parents are fighting tooth and nail against the “uncool” factor of the minivan. With a smaller SUV, you gain tons of space and utility without having to sacrifice too […]

Must-Have Baby Products You May Have Forgotten

April 15th, 2016

Shopping for baby products can be very overwhelming, especially when you consider some of the biggest ticket items like the new crib, the baby’s car seat, and a stroller. It’s a lot of information for someone who may not have ever step foot into the baby section at the local department store.

Ford Going Further at Vancouver Auto Show

March 24th, 2016

Most people likely look at a compact car like the Ford Focus and assume that it’s a little fuel-efficient commuter vehicle for the city. Those people likely have not seen the new performance-oriented Focus RS. The little 2.3-litre EcoBoost engine may sound like a modest four-banger, but it’s turbocharged and tuned to develop some 350 […]

Healthy Family Expo 2016 in Pictures

March 10th, 2016

As we strolled our way through the Vancouver Convention Centre doors this past weekend, something struck us right away: this year’s Healthy Family Expo is much busier than last year’s event. Word had been spreading through social media for weeks about the show and the level of excitement was palpable. Happy parents with their happy […]

12 Awesome Gift Ideas for Under $50

December 8th, 2015

“It’s the most wonderful time of the year.” At least that’s how the song is supposed to go. For some people, Christmas is a time filled with cheer and happy memories. Other people might dread having to face the massive crowds at the malls, stressed over finding the perfect gift while staying under budget. The […]