Beyond the Rhetoric

This is a little pet peeve of mine among people who can’t resist every sale that they encounter. They’ll see a sign that says they get a “free gift” with purchase and they jump all over this “fantastic” promotion. After all, it is a “free” gift, right?
No, not at all.
It’s not free. You’re paying [...]

Some people will say it’s nothing more than a simple matter of semantics, but I feel that connotation can go a very long way in how a company or brand is perceived by the product. Your choice of words can really determine whether you’ll be a major success or an epic failure.
The reason why I [...]

This is far from the first time that I have been interviewed by Joseph Planta of The Commentary, but this is the first time that I actually had a product to promote! You might remember the interview we had last year, but that was almost a casual chat with a long time friend.
This time around, [...]

Growing up, I thought that I was going to be an architect. I felt that I was reasonably creative and I had a knack for visualizing things in a three-dimensional space. That’s why Lego appealed to me so much. Those miraculous little plastic bricks could be used to build just about anything. Over the years, [...]

Wow. As you may have heard, I co-authored a book with John Chow about how to make money online, specifically from blogging. It wouldn’t really be fair to say that this has been a labor of love, but it would be fair to say that we both put in our blood, sweat and tears into [...]