The Email

I understand that I come from a different perspective than most. If I’m not sitting in front of my computer, there’s a good chance that I’m either on my tablet or on my smartphone. In any case, I have near-instant access to my e-mail at any given time and, somewhat unfairly, I’ve come to expect nearly everyone else to be the same. I also have come to expect prompt replies.

Did You Read It Yet?

You see, it’s not really enough just to read your e-mail. Yes, I understand that constantly checking for messages can severely stunt your productivity, but there is also no way for the sender to know that you have successfully received and read the message. They don’t know if you’ve had a chance to read it. They don’t know if you’re already acting on what was in the message, so they’re left in limbo. They’re left wondering.

And for me, especially given the business that I am in, I feel that you should be prompt with your e-mail too. This does not mean that I expect you to have a full reply for me if the inquiry is more complex in nature. If you don’t know the answer to a question, that’s fine; you should, however, reply if only to confirm receipt of the message. Let the person know that you got the e-mail and that you will be working on it.

Words Lost in Limbo

As many tips and tricks as there may be to sorting through e-mail and better managing the messages, there is still nothing out there that can reliably tell the sender that the recipient has successfully received the message. Even if the message doesn’t “bounce” back, it could have been filtered away in a rarely-checked folder. And that leaves the sender confused and possibly worried.

In the business of freelancing, an ongoing concern is the possibility of the amazing disappearing client. You do the work, you submit it for feedback, and you hear nothing back. Meanwhile, you become concerned that you may not get paid too. Just as the freelancer should take certain steps when preparing for a vacation (like letting his clients know he’ll be away), I feel that clients should have the same responsibility if there are still active projects on the virtual table.

Diligence and Common Courtesy

Now, I’m not saying that you need to reply to every e-mail. There’s no sense in replying to spam messages, newsletters and general updates that don’t require a response, but if there are actionable items that need to be addressed, a prompt reply is always appreciated. Think about an analogous situation in real life. If someone approached you in person and asked a question, would you stare at them blankly? Would you turn your back and walk away? Even if you didn’t know the answer, wouldn’t you simply tell them such?

Put all parties involved at ease. Be prompt with your e-mail. It’s common courtesy.