Supplementing Revenue with Business ExpansionJune 20th, 2011 by Michael Kwan
As you may recall, Cisco recently shut down its Flip Video division. Cisco has always been into networking infrastructure and networking equipment, so how did they end up buying and running a division that focused on dumbed-down camcorders? They didn’t really belong in that sphere, so they shut it down.
And then there is Canada Post. They’re in the business of postal services (though there’s not much of that going on with the current strike action), but did you know that they’re involved in comparison shopping too? If you go to the Canada Post website, you’ll find a section where you can shop for an iPod touch, among other consumer electronics, as well as clothing, barbecues, and power tools.
But why? They might be able to make a decent side income from the affiliate deals, since all the “comparison shopping” leads you to e-tailers like Dell and NCIX, but that’s not at all related to Canada Post’s core business. Wouldn’t it make more sense to focus on taking some market share away from other couriers? After all, with the given strike, any purchases that go through the Canada Post Comparison Shopper can’t get delivered via Canada Post. They’re almost (but not really) advertising for alternatives like UPS and Fedex.
Then again, there are many companies that decided to expand their business portfolio and have done so very successfully. Apple really only sold computers for the longest time, but now Steve Jobs and crew are doing very well with cell phones and tablets too, not to mention digital music and movie sales. Sometimes, expansion works.
Maybe this Comparison Shopper is at least generating some positive cash flow for Canada Post as they sort out this whole strike thing. Some money is better than no money.
Filed under Sponsors.