Extreme Makeover: Freelance Writing EditionJuly 21st, 2009 by Michael Kwan
As you may recall, I worked with Matt Freedman to create a whole new look for this blog. Part of it had to do with updating the overall appearance, but it also had a little to do with branding as well. Well, we’ve taken the virtual paintbrush to my freelance writing site as well.
As many of you may already know, I am a freelance writer and that is how I choose to make my living. The first design for my freelance writing services website was doctored up by me in Dreamweaver and it was a mess of frames and ugliness. Lesley Chang was nice enough to volunteer her services to create a new MichaelKwan.com with a bunch of CSS-based goodness. It was a vast improvement and I used that design for a couple of years.
In an effort to maintain consistent branding, I asked Matt if it were possible to modify the Beyond the Rhetoric theme so that it could work to market my freelance writing services. A few minor alterations and tweaks later, we are proud to reveal the new site. You can find it at freelance.michaelkwan.com. Alternatively, you can go to MichaelKwan.com and click on the link for freelance writing services. That online business card is pretty great. (Matt made that for me too.)
You’ll notice that the theme for my freelance writing site shares many similarities with Beyond the Rhetoric. I still have the ability to use a custom background. The red stripe at the top of the content area is still there and the header image has a transparent background. There are some notable differences too, of course. The sidebar, ad placements, comment form, and Flickr photostream have all been removed.
What do you think? I intend on adding a relevant image to a few of the pages, like my portrait on the main page, but what other suggestions or feedback do you have?
Filed under Freelance Writing.