If you want to keep dealing with Google AdSense, then it is in your best interest to take a nice long look at their new Terms of Service and agree to it. I wrote about one of the most notable changes — the requirement for a Privacy Policy — in a post earlier this year.

The Beyond the Rhetoric Privacy Policy has been drafted up and published. It’s not the prettiest thing in the world, but it should be sufficient. You can also find a direct link to my privacy policy in the footer of this blog.

You have until May 25, 2008 (that’s less than two weeks from now) to accept the new Google AdSense Terms and Conditions. To accept, log into your AdSense account and you will be presented with the AdSense TOS. Near the bottom of this page, you will be given the option to accept.

Below is the email reminder that I received from Google. Note that they don’t want you to ask them any questions about the AdSense TOS. Instead, they recommend that you consult an attorney. Wow.


As you may know, we recently updated our AdSense Terms and Conditions to reflect upcoming product changes and ensure that they’re consistent with policies across Google.

We noticed that you haven’t yet accepted the new Terms and Conditions. To review them and indicate your acceptance, please log in at http://www.google.com/adsense and follow the instructions. Please be aware that all publishers must accept the new Terms and Conditions in order to continue their participation in the AdSense program.

You can find more information about some of the changes in the new program terms by reviewing [this page]. Unfortunately, we’re not able to further interpret the meaning of the Terms and Conditions for you. If you have additional
questions, you may wish to contact an attorney.

We appreciate your understanding.

The Google AdSense Team
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043