New Adsense TOS Requires Privacy Policy
February 27th, 2008 by Michael Kwan
It goes without saying that Google Adsense is one of the most popular monetization methods for all kinds of websites and Google knows it. As such, they have imposed an update to their terms of service agreement on us. When you log into your Adsense account, you will be presented with the screen above, getting you to agree to the new terms.
Normally, something like this would fly under the radar and most people wouldn’t notice. However, this new TOS agreement includes a stipulation that will affect all web publishers: we all now need an explicitly stated privacy policy on all of our sites that use Google Adsense. More specifically, we need to tell all of our visitors that third parties, like Adsense, may be placing cookies on their computers without their knowledge and then we have to inform them of their different cookie management options.
In the new Google Adsense Terms and Conditions agreement it reads:
You must have and abide by an appropriate privacy policy that complies with applicable privacy and data protection laws and that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
You don’t need to have a privacy policy published on your blog right now, but you will soon. Scrolling to the bottom of the TOS, you’ll see this:
In case you can’t read that, you have until May 25, 2008 to accept the new TOS. I don’t have a problem with this, per se, but wouldn’t it have been nice if Google provided their publishers with a sample privacy policy? Most of us aren’t legal types, so we may or may not know exactly what needs to be included in a proper privacy policy.
The other major announcement in the Adsense TOS involves what they call Gadget Ads. These are “rich media” ads that incorporate “data feeds, maps, images, audio, video, Flash, HTML or JavaScript in a single creative.” Yup, that’s what we need… more flashing banners selling us on Zwinky, smilies, and MySpace templates.
Filed under Money.
The third party cookie thing is very interesting, I had no idea that the new policy states that.
Crap, I should really start reading these things before I hit accept. Excuse me while I go put together a Privacy Policy.
My privacy policy had this blurb about third party stuff. I’m no lawyer so I hope it holds up. If not, I’m sure we’ll find out from Google soon
[...] [via] [...]
Thanks for the heads up. I wondered what had changed. I had a lawyer draft my last privacy policy; I guess I’ll have to update it now. Since when has AdSense used cookies? And, I hope that Google will provide details on cookie management that explain how users can manage those cookies. In fact, I wish third-parties (Google, affiliate programs, etc.) would have such details in an easily found location so that I can pass them along to my visitors. For now, I’ve always referred them to the privacy policies of other sites for which I use ads or have affiliate programs.
Michael, thanks for the explanation of the changes. I haven’t taken the time to review the document yet as I simply selected the “remind me later” option once I saw we had until May.
As you mentioned, it would be nice if they provided a few examples of a privacy policy that would satisfy their requirements. But this is Google.
Is there any guidelines to make a Privacy Policy?
Remember “The Death of Adsense”. It’s true.
Adsense is dead, and I am taking it off my blogs. No more Adsense for me. Other bloggers don’t click on Adsense ads anyway.
It really depends on the audience of the blog. While there are some niches that don’t generate many clicks at all, others are still doing well.
I agree altough adsense is dropping.
[...] important change in the Google AdSense Terms of Service that many bloggers might’ve missed. New AdSense TOS Requires Privacy Policy. Google is now requiring anyone using AdSense on their sites to publish a privacy policy stating [...]
I think that this will be in effect in mid-may , I still haven’t written out my policy but I still have a little bit of time left.. and after all, I do freelance writing for a living, shouldn’t be too tough
[...] new Terms of Service and agree to it. I wrote about one of the most notable changes — the requirement for a Privacy Policy — in a post earlier this [...]