Google isn’t just a search engine anymore. They’re fully into the whole Web 2.0 phenomenon, because they don’t only tackle the idea of sifting through the internet to find the most relevant page possible, but they take care of your email, aim to replace Microsoft Office in some ways (Google Documents & Spreadsheets is akin to Word and Excel), and oh so much more. One tool that I use excessively is the personalized Google homepage as it manages all those RSS feeds that I need on a daily basis as part of as my work for Mobile Magazine, Virtual Reality, and so on. But check out what they’ve done. They’ve taken a good idea and made it better (just like they did with Gmail).

The screenshot below will give you a better idea of what I’m talking about, but right now, I have it set up so that each RSS feed displays the three most recent titles. Normally, I’d have to visit the respective websites themselves to get any more out of them (I don’t use a conventional RSS reader), but now Google has implemented a little +/- button next to each article title. When I click on it, I get a brief snippet of the piece. So simple, yet so infinitely useful. Thanks Google. I appreciate it… because obviously they made this change just for me. Yes, just me. Because I’m that special.

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